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共享软件如何进军海外（二）

写于:2004-05-10


Jerry Zhou




新闻内容：

注：作者Jerry Zhou曾是理德公司（理德轻松排版）总经理，如今在共享软件

领域又打出新天地，为软件开发高手指引道路。



进军海外第二篇,慎重初战







好了，现在你手上已经有了一个满不错的共享软件作品，你是不是打算来一个“xx正版风暴”，在3个月内迅速卖他100万套呢？ 

我劝你最好不要做这种打算，的确有的软件在第一版推出时就一炮打响了，但大多数软件不是，你的也未必是，我的就不是（我的软件第一个月只卖了900美元）。要做好打持久战的思想准备，既要有信心，更要有耐心。 

孙子兵法曰，慎重初战。Internet营销绝不意味着烧钱，一定要量入而出，精打细算。绝大多数共享作者开始时和我一样，没什么钱，因此我们要尽可能要节省. 





首先，找一家信誉不错的虚拟主机供应商，申请一个.com的国际域名和至少10M空间（我在99年初时申请.com外加30M空间不到3000元,现在应该更便宜),至少附带两个email信箱，以我的网站为例，www.zy2000.com
外加Sales@zy2000.com, Support@zy2000.com,是不是像一个正经的公司？ 



其次，设计自己产品的网页。要点： 

1）简单 

网站结构简单（下载，购买，技术支持 。。。），没有过多的图像，动画，java script,整个页面下载速度快 

2）明白 

网站文字内容清晰易懂（以15岁的孩子能看懂为准则),当一个用户到你的网上浏览时，他能很快知道你的产品是什么，是干什么用的，在那里下载，点那里可以购买.此外,共享软件网站上What's
new和 FAQ也是经常需要的 



如果自己设计网页水平不高，可以请一个水平高的帮你设计，设计一个过的去的共享软件网页花费应在1000元以内，总之,3000-4000元钱下来，你有了自己的网站，有了信用卡服务商，有了可以下载试用的共享软件，你就可以开工了 



关于网页设计的技巧和提示，我还会在以后的文章中讨论。 



下一步，就是怎么让大家知道你的软件，下载你的软件，买你的软件了。我知道，你没有钱，不可能像一些网络公司那样烧钱打广告(那是一种很可笑的营销手段),但只要你投入时间,你一样能获得惊人的访问量。 



具体可以实施的方法有： 

1）把软件上传到各大共享软件下载站点，最著名的有 

WWW.DOWNLOAD.COM 

WWW.HOTFILES.COM 

WWW.SOFTSEEK.COM 

WWW.WINFILES.COM 

WWW.SIMTEL.NET 

WWW.TUCOWS.COM 

更多的软件下载站点可以在 

www.euro-share.com上找到，当然还会有更多的站点，这就需要你在网上找了 

最好争取在这些站点上得到一个好评价，如5颗星，5头牛等（关于这一点，我会在 

以后讨论） 

2）把网站提交给搜索引擎，最著名的有 

www.yahoo.com 

www.altavista.com 

www.lycos.com 

www.aol.com 

www.msn.com 

www.excite.com 

www.hotbot.com 

www.northernlight.com 

www.infoseek.com 

www.goto.com 

www.snap.com 

www.looksmart.com 

www.google.com 



关于搜索引擎营销，我会在以后进一步讨论 



3) 如果你的软件是解决某些人的问题的，在新闻组中找找谁问了这些问题，然后回答他们的问题 

著名的新闻组搜索引擎是 

www.deja.com 

以我的软件为例，我的软件解决的问题是如何把MP3歌曲录制成普通的音乐CD,那么我进入 

www.deja.com, 进入discussion搜索,选择Power Search,选择关键词为mp3
cd,选择时间范围为最近3天，搜索，会得到一些人问" mp3 to cd","convert
mp3 to cd"的问题,然后我就回答 

他们"Download MP3 CD Maker at http://www.zy2000.com
to help you." 



4)寻找同类（非竞争）网站，同站长商量在他的网站上介绍你的软件和网站,或者交换连接 



所有这几样工作不会花费你一分钱，但娜煤多人下载并试用你的软件，当你得到了来自用户使用你的软件的反馈后，你就会得到你的软件该怎么走的清晰的图画了









请写下您的评论





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